Certain Habits

Why smart, driven people still can’t make habits stick.

You already know what to do. You've read the books. You understand cue, craving, response, reward. And somehow the habit still doesn't stick.

Here's why, and what actually works.

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That's the shift. Not more discipline. Not a smaller first step. A process built on your values instead of your willpower.

Here's how it works.

The Certain Habits difference

This isn't your standard habits course

This isn’t your standard habits course

You’ve probably heard the advice already. Break it down. Make it stupid small. Two minutes a day. Just show up.

That advice isn’t wrong. It works, sometimes. But it’s frustrating to shrink your goals down to almost nothing and then wait weeks, or months, to see anything change. And when it doesn’t work, most people assume it’s them. It’s not you. It’s the method.

We start somewhere different: with you

Before we ever talk about action, we use your values to identify the habits that actually align with who you are and what you’re trying to accomplish. Not the habit you think you should want. Not the most aggressive version you think a disciplined person would choose. The one that’s actually yours.

Once we know that, we use those same values to drive the daily actions that create the habit, and keep it alive.

That one shift changes everything. You’re not forcing yourself through someone else’s system and hoping it eventually clicks. You’re taking meaningful action, on a habit that actually fits you, from day one.

That action might be small. It might be big. Some people need to start tiny to build momentum. Others need a bigger first step to feel like it counts. Certain Habits meets you where you actually are, not where a book assumes you should be.

We also deal with the real reason you haven’t started

Here’s what most habit advice won’t tell you. The reason you haven’t built the habit you know would help you probably isn’t a lack of information. You already know what to do. It’s the doubt, the fear, the quiet voice asking who are you to think this time will be different.

Certain Habits addresses that directly, instead of pretending it isn’t there. Before we ask you to take action, we help you name what’s actually in the way. Not to dwell on it. To get past it.

Built for real life, which means built for recovery

No one is perfect, and no habit system that pretends otherwise is being honest with you. Certain Habits has a built-in system for what happens when you miss a day, miss a week, or fall off completely. A missed day isn’t proof you failed. It’s the signal to run the process again, and get back in.

Built to actually be enjoyable

If a habit isn’t enjoyable, you won’t keep doing it. That sounds obvious, but almost no habit system treats it as a requirement. Certain Habits builds celebration and fun into the process itself, not as a reward for finishing, but as part of how you keep going. You shouldn’t have to white knuckle your way through your own life.

Who this is for

You already know upgrading your habits would change your life. Maybe you’ve tried before and it didn’t stick, or you’ve read the books and understood the ideas but never turned them into action. This is for you.

It’s also for anyone who’s simply done waiting. If you want a faster, more certain way to create the habits you actually want, this is built for you too.

The bigger picture

Our lives are a collection of our habits. The fastest, most sustainable way to upgrade your life is to upgrade your habits.

That makes sense. Doing it is easier said than done.

With Certain Habits, you’ll know exactly what to do the next time you want to create one.

How it works

Four live calls over 21 days. By the end, you won’t just be living one new habit, you’ll know how to create the next one, and the one after that, on your own.

Our guarantee

If you don’t create a habit in 21 days, you’ll get a full refund or a credit toward the next cohort, your choice.

What happens when it sticks

Arthur Bart Williams

Arthur Bart Williams

Principal, Velo Energy Partners.

I came in thinking it would help with a new project that I was overwhelmed with. What I actually walked away with was getting organized by building a structure and system that helped get me grounded and productive instead of spinning my tires. I’m consistent with my morning routines and more present with my family than I have been in a long while. I didn’t expect a productivity course would help slow down and instill habits that have eluded me for years. And I delivered on the project in record time with terrific results.
Peter Daskarolis

Peter Daskarolis

Founder, The Rebuilders

I joined tired, running on no sleep, thinking I needed momentum. What I actually needed was permission to slow down, and that’s what this gave me. Better sleep, real boundaries, uninterrupted time with my kids. And somewhere in there I found I had the capacity to hold space for someone going through the worst week of her life. I didn’t expect this course to hand me that.
Matt McMurphy

Matt McMurphy

Comedian, White Wolf Comedy

This program was important to me. I had already worked with Joey to create balance in my life, but the habit program led to having more fun, a deeper relationship with my wife, and becoming a true comedian faster than I expected. I signed the wall at the comedy club less than a year into doing this. I now produce and host shows that showcase comedians I believe in. But the real shift was realizing I best navigate the day-to-day the same way I do when I’m on vacation: being present, spreading compassion to strangers, and having fun while doing it.
Wanda Lee Florestine

Wanda Lee Florestine

Author | Founder | “HUEmanitarian”

I came in wanting to expand my business and reach new people. Instead I learned to own what I was already doing. I’ve always manifested things, gotten scholarships, VIP invites, opportunities out of nowhere, but I never let myself call it extraordinary. This course gave me the owning piece. Now when something magical happens, I actually let it land and recognize that I made it happen instead of brushing past it.

Reserve Your Spot

Next cohort starts Wednesday, August 26th at 2:00 PM PST

Book your spot on the calendar below.